As 31st Street Studios' marketing and production office intern, I was given the opportunity to further develop my marketing and social media management skillset and experience, as well as learn more about the entertainment industry, specifically production. My main role consisted of analyzing industry trends to create sources of revenue and recommend new business initiatives. Additionally, I managed social media sites, and created content and promotional designs to be utilized on social media and in print for the production studio.

Challenge & Solution

Originally hired with the main objective of bringing new productions and projects to the production studio in between full-feature productions. However, my internship began in the midst of the COVID-19 pandemic, thus the main objective changed to finding alternative sources of revenue and studio purposes that complied with state-issued orders.

Another major challenge was creating engaging content as the entertainment industry came to a halt. The goals were to maintain online presence and levels of engagement, as well as share useful information with followers and the Pittsburgh Community.

One of the solutions to our objective of finding alternative sources of income was to offer the studio as storage or studio space for artists. Another solution was to create a drive-in theater.

Sample Content

Promotional Materials