Challenge & Solution

In today's society, social media has become a necessary daily activity as it serves to spread information, share, and create. As the accessibility of social media grows, so does its importance and need to be connected, which is why it was important to help establish CTV's presence online. 

The main objective of my role was to help identify weak areas in CTV's marketing initiatives, especially in regard to social media. In order to do so, I worked with the station manager to create and establish the first social media team, which in turn created established consistency and improved metrics for CTV's Facebook account, which is the primary social media account for CTV. Additionally, I created a social media plan and calendar for the team to follow.